Empowering Organizations Through People, Culture & Innovation
WHO I AM...
My journey into People Operations, HR Strategy, and Internal Communications wasn’t conventional—it was fueled by a foundation in marketing. With 8+ years in marketing, branding, and storytelling, I honed the skills of understanding audiences, crafting compelling narratives, and driving engagement. What I realized over time is that great HR isn’t so different from great marketing—it’s about delivering meaningful experiences, building trust, and ensuring people feel connected to something bigger than themselves.
​
I’ve always been passionate about helping people thrive at work—but for me, HR isn’t just about policies and processes. It’s about creating experiences, building cultures, and ensuring that people feel valued, heard, and supported. Throughout my career, I’ve worked at the intersection of People Operations, Talent Management, Internal Communications, and Culture, ensuring that HR is both strategic and human-centered.
​
At my core, I am a problem-solver, a builder, and an advocate for better workplace experiences. I believe that HR, when done right, is a powerful force for organizational success and employee fulfillment. My goal is to bridge the gap between business goals and people-first strategies, ensuring that growth and culture go hand in hand.
MY VALUES
Integrity & Inclusion
Committed to fostering an inclusive workplace where everyone is valued and empowered.
Collaboration & Leadership
I believe in leading with empathy, accountability, and a solutions-driven approach.
Continuous Improvement
A growth mindset fuels my passion for process optimization and learning.
People-First Approach
Every HR initiative I design centers around enhancing the employee experience and building a strong organizational culture.
Career-Defining Moments
The Fusion of Marketing & HR
✨ From Brand Messaging to Leadership Communication
A pivotal moment in my career was leading executive and internal communications during an organizational transformation. I crafted messaging that simplified complex changes, reinforced company values, and fostered transparency—leading to higher employee trust and engagement scores.
​
✨ Redesigning Onboarding as an Experience, Not Just a Process
Seeing onboarding as a brand touchpoint rather than an HR task, I revamped the process to tell the company’s story, build excitement, and create community from day one. The result? A streamlined, engaging onboarding program that improved new hire satisfaction and retention.
​
✨ Driving Culture & DEI Through Content & Engagement
Understanding how to engage audiences in marketing gave me the tools to design compelling culture initiatives. Whether launching employee-led culture committees, diversity campaigns, or engagement programs, I applied content strategy, creative execution, and data insights to ensure employees felt valued, included, and connected.
The Bottom Line
Marketing taught me how to connect people to brands. HR taught me how to connect people to purpose. Now, I use both to build workplaces where people feel engaged, heard, and empowered to thrive. My goal is to blend data, creativity, and strategy to transform HR from an administrative function into a business-driving force—where culture, communication, and people-first strategy fuel long-term success.
Leadership Philosophy
🚀 People-First, Strategy-Driven
I believe that HR is a business accelerator, not just a support function. Strong processes and technology matter, but at the heart of every great company are its people. My leadership philosophy is rooted in:
-
Clarity & Connection – People perform their best when they understand the mission, the expectations, and how their contributions matter.
​
-
Culture as a Competitive Advantage – A strong, inclusive, and engaging workplace culture drives innovation, retention, and business success.
​
-
Empowering Leaders & Employees – People grow when given the right tools, mentorship, and opportunities to thrive. I invest in coaching, leadership development, and strategic workforce planning to ensure that growth is both intentional and sustainable.
My Approach: A Marriage of Strategy, Process & People
People Operations & HR Strategy
I specialize in optimizing HR processes, automating workflows, and implementing HR technology to streamline operations, reduce inefficiencies, and improve the employee experience. From onboarding and talent management to performance reviews and employee relations, I ensure that every process is seamless, scalable, and people-first.
Internal Communications & Leadership Messaging
A workplace thrives when communication is clear, transparent, and engaging. I’ve led executive messaging, internal newsletters, change communications, and company-wide initiatives to ensure employees feel informed, aligned, and connected to company goals. Marrying my background in storytelling and people strategy, I help leaders communicate with clarity and authenticity, making HR more than just a function—it’s a voice that drives culture.
Employee Engagement, Culture & DEI
A company’s culture isn’t what it says—it’s what it does. I design recognition programs, DEI initiatives, and engagement strategies that foster a sense of belonging, motivation, and long-term retention. Whether launching employee culture committees, wellness programs, or inclusive leadership workshops, I ensure that engagement isn’t just a buzzword—it’s a measurable, lived experience.
Talent & Leadership Development
Helping people grow in their careers is one of the most impactful ways to drive both retention and business success. I’ve developed career pathing frameworks, leadership development programs, and training initiatives that help employees see a future within their organization. My approach is both strategic and hands-on, ensuring that professional development is accessible, practical, and tailored to company goals.
HR Business Partner & Employee Relations
Navigating employee relations, investigations, and workforce planning requires a mix of strategic thinking, empathy, and operational excellence. As a trusted HRBP, I work closely with leadership to advise on people strategy, guide managers through employee challenges, and build solutions that balance business needs with a strong, supportive workplace culture.